Wellington.cancernz.org.nz
A Cancer Society Newsletter for people affected by cancer
SUMMER 2011
CANCER SOCIETY OF NEW ZEALAND Te Kahui Matepukupuku o Aotearoa
CANTALK SUMMER 57 2011
Editorial The cancer community within New
Zealand is a small one. So it was
sobering news to hear at the beginning of this year, that
Palmerston North had made the decision it would be
unable to deliver care to certain cancer patients. Their
struggle with too few oncologists finally meant they had
to cut services. It highlights how much strain our cancer
services are under.
The Support and Information Services of the Cancer
Society, (whilst not in any way able to offer treatment)
can, however, make a big difference to the experience for
anyone undergoing cancer treatment. Information helps
Focus on bowel function
empower people, assists decision making and reduces fear.
Our latest booklet – Bowel Cancer and bowel function:
Getting stronger
Practical advice - is an example of useful advice around
a subject many find difficult to talk about. Meeting other
Wounded warriors and healing heroes
people and discussing similar issues concerning each
How to motivate yourself to change 5
other contributes to normalizing what is happening and
Keeping the main thing the main thing
developing resilience. People find that having a safe place
After cancer diagnosis, moving beyond our fears 7 & 8
to discuss what is happening for them or those around
them, can aid in them having better direction and resolve.
Treating hot flushes
The services are offered to anyone affected by cancer –
Pal iative care extends life
patients, family/whanau and friends.
Recycled wigs and turbans 8
As a new year starts we have much to celebrate in the
Wellington Division. We have been able to respond
New library dvds & cds
to an increasing demand over the last few years by
the addition of another Cancer Information Nurse to
CanLive - a nz cancer retreat 10
our team and CanTalk (minus the pages showing the
Getting the most from your drs appointments 11
Wellington services available) is now available on the
Library Update 12
Cancer Society's National website – www.cancernz.
Whats on in our centres 13
org.nz. However, we are most delighted and proud that
Fiona Pearson, our Manager of Support and Information
CanSupport networking groups 14 & 15
Services, was awarded the Order of New Zealand for
Other supportive services 16
services to the Cancer Society. Professor John Carter
CanSupport programme 17 & 18
at Wellington Hospital was given the same New Year
Honour award for services to oncology. We congratulate
Free services available
them both for this well-deserved recognition of their
work. Enjoy this issue.
Sue Corkill, EditorContact: Sue Corkil , Cancer Society Wel ington Division
52 Riddiford Street, Newtown or email: [email protected] regarding any
information in (or contributions) to the CanTalk Newsletter. This CanTalk
newsletter is compiled and edited by the Cancer Society Wel ington Division.
Disclaimer Many of the articles in the publication are sourced from overseas. The inclusion of these items does not imply that procedures, treatments, or tests reported herein are approved of, or available in NZ. These articles are for discussion purposes only. The views and opinions expressed here are not necessarily those of the Cancer Society of NZ.
CANCER SOCIETY OF NEW ZEALAND Te Kahui Matepukupuku o Aotearoa
CANTALK SUMMER 57 2011
Focus on bowel functionThe thought or mention of bowel cancer
elicits the cringe factor, and it's not difficult to
understand why, when the bowel and its contents
are one of the western society's socially taboo
subjects. It's just not something the general
population wants to talk about. Right from birth
we are taught that our bowel habits are to be
managed in private by the individual. This taboo
helps explain the difficulty that people with a
change of bowel habits or concerns about their
bowel have in visiting, and expressing bowel
symptoms to them.
Partly because of this taboo, bowel cancer
doesn't have the high profile that other cancers
such as breast cancer have, yet bowel cancer
is one of the most frequently diagnosed cancers
and the second highest cause of cancer death
in New Zealand. In 2007, 2890 people were
The gold standard for diagnosis of bowel cancer
diagnosed with bowel cancer and 1252 people
is a colonoscopy. The histology results will assist
died from it. We know the earlier bowel
with determining the type and staging of the
cancer is detected the greater the
cancer. CAT scans and MRI scans
success rate of curative treatment and it
Signs to watch for:
(magnetic resonance imaging) are
is exciting to hear of the impending pilot
often used to detect spread to lymph
screening programme. It is important
• rectal bleeding
nodes and to other organs, e.g. liver
to talk about the issues around bowel
• mucous discharge
and lungs (metastases).The staging
cancer - and lessen the awkwardness
• lower abdominal
of the cancer is the cornerstone to
around discussion involving the bowel.
developing a treatment plan.
• pelvic cramps
The commonest form of bowel cancer
While surgery remains the main
begins in the inner lining of the bowel
treatment for bowel cancer, treatment
as a benign pre-cancerous adenomas
may also involve neo-adjuvant (given
(i.e. a lump that is not a cancer) which
before the surgery) radiotherapy and
over time changes to become an
• loss of appetite
chemotherapy; and at times further
adenocarcinoma (cells that are cancer).
adjuvant (extra) chemotherapy can
The incidence of bowel cancer is known
take several months. Treatment can
to increase with age. Some of the risk
result in the reduction, thickening and
factors are thought to be a low-fibre diet, too
scarring of the colon which will affect
much red meat, minimal dietary variety, and
the absorption of fluids from the motion, which
lifestyle risks such as obesity and smoking. The
in turn inhibits the formation of a soft-formed
absence of a population screening programme
bowel motion. The rectal storage capacity may be
and the fact that the alert signs tend to be very
reduced and the colon flora and mucosa may also
non-specific are contributing factors that inhibit
be altered. Sphincter and nerve damage occur
early detection. Things to watch for are rectal
occasionally and for others, pelvic floor weakness
bleeding or mucous discharge, lower abdominal
can lead to diminished control. The colon motility
pain or pelvic cramps, feeling of incomplete
or movement may be also be affected, disrupting
emptying of the bowel, pelvic pain after moving
the timely passage of a bowel motion. Exhaustion
bowels, a loss of appetite, tiredness, or weight
from the lengthy treatment leaves some people
feeling disempowered, vulnerable and with a
sense of lack of control.
Throughout this process the person with bowel
continued on page 3
CANCER SOCIETY OF NEW ZEALAND Te Kahui Matepukupuku o Aotearoa
CANTALK SUMMER 57 2011
Many parents find it very difficult to know how to
talk about their cancer and its issues with their
children. A new tool just developed by Skylight is
a welcome resource.
New Cancer Society staff pictured from left to right; Virginia Lee, Janet Stephens, and Rita Klus.
Getting Stronger is a resilience-building board
We welcome our new staff. Virginia Lee is the
game for young people (8-14yrs) who are facing
new coordinator of the CanSupport Programme
tough times. This innovative game developed
for the Wellington Support and Information team.
by Skylight encourages young people to open
She is taking over from Sue Corkill who is moving
into the Cancer Information team whilst retaining
editorship of CanTalk. Virginia has worked the
last 14 years in palliative care as senior social
worker at Mary Potter Hospice and comes from
the community team in Porirua.
Rita Klus is our new administration assistant. She
is no stranger to the Cancer Society as she is
also a facilitator of our Living Well programmes.
And our new receptionist with the cheerful smile
is Janet Stephens.
Focus on bowel function - cont'd from page 2
up and gently begin first conversations around
cancer will find their thoughts and focus are
sensitive topics. At this stage six topics and
not only about the bowel cancer but also the
cards accompanying them have been developed
management of their bowel emptying process.
but new topics will be added regularly. Topics
Bowel cancer and its treatment will often require
include: When a family member has a serious
changes to diet or the addition of medication, and
illness or injury; When someone close to them
bowel habit retraining in order to develop a ‘new
has died; When a family member has a mental
normal'. For some this will involve a diversion of
illness; and, topically, When the young person
the bowel motion via a stoma on the abdomen
is affected by a natural disaster. The game
and into a small disposable pouch.
is intended to be used with a professional or
support person who the child feels comfortable
For most this will be temporary but for a small
with and it comes with full instructions on how to
group this will be permanent. This is a big
use it safely and effectively with a young person.
change in body image. For those with bowel
Each topic area was selected based on the latest
cancer, developing a new normal in bowel
research, statistic indicators and from Skylight's
emptying can be supported with the release of
own experience with families and professionals.
the Cancer Society's new booklet Bowel cancer
It is colourful, durable, well tested and engaging,
and bowel function: Practical advice. While not
taking about 20-30 minutes to play.
likely to be a coffee table favourite it is hoped the
practical advice the booklet offers will be helpful.
Available from Wellington Cancer Society library or order
Maria Stapleton,Colorectal Clinical Nurse Specialist,
online at Skylight Shop: www.skylight.org.nz.
Mid-Central Health, Palmerston North
Sue Corkill
CANCER SOCIETY OF NEW ZEALAND Te Kahui Matepukupuku o Aotearoa
CANTALK SUMMER 57 2011
Wounded warriors and healing
The concept of resilience was referred to in this
presentation and several others at the conference,
Wounded Warriors and Healing Heroes: Building
as being important in coping with the uncertainties
strengths-based patient-centered partnerships
and difficulties of cancer. Resilience seems to be
in cancer care.This was the title of an inspiring
a mix of individual traits such as ‘hardiness', a
presentation I heard at the Clinical Oncological
tendency to view life with optimism and hopefulness,
Society of Australia's annual conference held
and external things like social support. Practical
in Melbourne in November last year. Often
things like regular exercise, avoiding cigarette
presentations at conferences focus on the difficulties
smoking and heavy alcohol consumption, healthy
and downsides of treatments, or responses to
eating (i.e. lots of fruits and vegetables and lower-
cancer. However, Matt Loscalzo from the
fat foods), and learning stress-reduction
techniques can help achieve a sense
Department of Supportive Care Medicine
of control and build resilience. Getting
at the City of Hope Medical Center,
enough rest, learning how to effectively
California took a different and welcome
deal with emotional stress, and reflecting
perspective, affirming the strength with
on the spiritual aspects of life can also be
which many people living with cancer face
their situation.
Listening to Matt Loscalzo's presentation
affirmed for me the value of the support
While he confirmed the research showing that many
services offered by the Cancer Society in helping
people with cancer face disabling distress at times,
people explore new coping strategies and draw
he reminded us that the majority of patients and
on their inner strengths. Our services such as
families are able to adapt to the many challenges
the Cancer Information Helpline, the Living Well
of having cancer. He spoke of the remarkable
programme, Cancer Connect, workshops, support
strengths people often have in the face of adversity.
groups and many others give people a place to
He described how, even with what may be seen to
phone, visit or email, ask questions, find up-to-date
be limiting disabilities, many people simply ‘make the
information, connect with others and find practical
best of things' and get on with life.
Loscalzo posed the challenge to health professionals
Julie Holt
that while we need to respect where people are at,
Cancer Information Nurse, Cancer Society
we have an obligation to offer wider options to our
patients than those they may have thought about. He
A snail was run over by a turtle.
encouraged us to challenge limitations our patients
The snail ended up in the hospital and his
may think they have, and help them to focus on
friends came to visit him. One of them asked
their strengths. Then he says ‘people can truly live
"What happened?".
a life with opportunities, interests and meaningful
He said "I don't know, it all happened so fast".
CANCER SOCIETY OF NEW ZEALAND Te Kahui Matepukupuku o Aotearoa
CANTALK SUMMER 57 2011
Starting the change process
How do you have that conversation with yourself to
start the change process?
What do I need to do to improve my health?
Write down all the actions you need to take – listing
them in order of priority.
Rate how important each change is for you (on a
It is good to remind yourself of all the positive
How to motivate yourself to
changes you have made in the past. List these to
remind yourself that you have had successes in
change before.
We've all made those resolutions to exercise more,
Talk about these changes you want to make with
lose weight, stopping smoking, cut back on the
someone you trust.
take-a-ways or whatever with great conviction only
List the small steps you can take to build your
to find that our enthusiasm for maintaining this
confidence for this change.
change wanes after a short time.
Where will you start? How will you start? When will
you start? The more specific you can be the better.
Often we can feel two ways about something. On
Rate how confident you are that you can do this (on
the one hand we want something to be different and
a scale of 1-10). Low confidence rating means you
yet on the other hand, we struggle with the work
need to plan more fully with more support.
or effort that is required
to make the change. If
Having worked the above
you are experiencing
out and made a plan, it
‘Willingness creates the ability to accomplish
ambivalence, take heart
is then important to think
things. It is a choice; therefore be willing to believe.'
- you are already on the
about how you will hold the
road to change.
Corrianne Simpson, who trains health professionals
It takes 66 days on average to change an action
in motivational interviewing technique for smoking
into a habit. Staying motivated in this time can be
cessation and other life-style changes at the Cancer
very difficult and so it helps to gain support from
Society, says ‘It's not about what you should or
ought to do; it's about what you want to do. We
all know that we can do more or less of certain
How will you keep on track?
behaviours, and it is moving from knowing that to
Who will you get to encourage you?
doing something about it which is important.'
How will you celebrate your successes?
How will you pick yourself up if you strike a set-back?
And as Dr Anthony Grant from Sydney University's
Who can I go to if I get stuck?
Coaching Psycology Unit says ‘If you wait until you
feel positive before you change .you'll wait forever.
Taking these steps will definitely make a difference
Act now and you'll feel good' (Sunday Star Times
to you staying motivated.
Sue Corkill
Join a breast cancer dragon boat team
A breast cancer dragon boat offers an environment of friendship, fun and physical
activity and is a real challenge to most who join. Breast cancer survivors paddle
in Auckland, Bay of Plenty, Taranaki, Waikato, Wellington, Wairarapa, Blenheim,
Christchurch and the West Coast. Make 2011 the year you take up this challenge!
CANCER SOCIETY OF NEW ZEALAND Te Kahui Matepukupuku o Aotearoa
CANTALK SUMMER 57 2011
fridge. Last year my catch phrase was - the main
thing is to keep the main thing the main thing.
Now, at the start of another year I have decided
that rather than set 12-month goals I am better
to take each goal, break it down into smaller
pieces, achieve success, then focus on the next
part of the goal. Managing my goals this way will
help me to focus my attention and accommodate
changes in my health.
I use a notebook to write down each goal.
Around every two months I will set aside time
Keeping the main thing the
for a progress check and adjustment if needed.
It's like completing a jigsaw puzzle. Instead of
focusing on the finished product I focus on each
part, linking it to the next part until the whole
"We can do whatever we wish to do provided our
picture is formed.
wish is strong enough. What do you want most
to do? That's what I have to keep asking myself,
One of my goals this year is around exercise.
in the face of difficulties".
My goal for the next two
months is to exercise three
times a week. Anything from
Around about this time last year I started to
10 to 45 minutes is success.
implement my New Year's resolutions. Setting
goals helped me to feel as if I was getting on
With the goal defined I then
with life after a diagnosis of advanced cancer.
considered what needed to
It was exciting.
happen to make the goal
a reality. With my exercise
Soon after, I had a fall and everything
goal I thought of all the
changed. I was bitterly disappointed and
ways I could build exercise
felt that I was losing control. Suddenly the
into my day without really
needs of my body were prioritised above all
realising it, such as parking
other decisions in my life. It took a long time
10 minutes walk away from
to accept that I could still have control and
work and using the stairs instead of the lift. I
achieve some of my goals.
added motivators such as buying new shoes and
adding music to my iPod so that I wouldn't get
Throughout the year the cancer continued to
bored when walking.
spread through my body. As the fatigue and
pain spiked and receded, I began to understand
It's about 6 weeks into my exercise goal and
the importance of measuring my goals not by
I am succeeding. My goal is realistic and
feelings, which fluctuate depending on pain and
achievable despite fatigue and pain. The goal
energy levels, but by achievements. Once a goal
requires some effort but not too much to be
has been achieved it cannot be discounted or
disheartening. I don't beat myself up when
removed. This change in thinking has started to
energy or the inclination to exercise is lacking.
change the way I talk about myself. Rather than
I have hope that the following day I will be
say how I am feeling, I now say how I am doing.
exercising again.
Looking back over 2010's resolutions, I see that
William Lock sums up my intentions perfectly:
despite the many days and weeks when I was
"I can tell you how to get what you want: You've
exhausted, tearful and frustrated, I have in fact
just got to keep a thing in view and go for it and
achieved most of my goals.
never let your eyes wander to right or left or up
I have found it useful to have a catch phrase
or down. And looking back is fatal".
to help me focus. I have it written down in
prominent places such as my diary or on the
CANCER SOCIETY OF NEW ZEALAND Te Kahui Matepukupuku o Aotearoa
CANTALK SUMMER 57 2011
After cancer diagnosis,
moving beyond our fears
Cancer requires clear sight. But many people with
cancer will tell you that their view of life is blurred
by uncertainty and fear. They are uncertain of the
technical details left to medical experts and fearful of
a process that can feel like life at the roulette wheel.
How can we learn to live with uncertainty? How can
we move beyond our fears?
life around certainty; you have built it around
If you can focus on the uncertainty, the fears will
values, priorities, and purpose. You look both ways
before crossing the street. You button up your
Much of our life is certain: the sun will rise in the
overcoat when the weather is cold. You give advice,
morning, the news will come on at 8 a.m., birds will
hoping others will learn from your mistakes. Every
fly, and the highways will hum with traffic. Today
day is a series of choices, a series of questions
will be pretty much like yesterday; the assumptions
that you answer by going to work, by taking out the
from last week will carry over into
garbage, by hugging or kissing or
this one. These truths reassure us
fighting or walking away.
that we live in a constant, certain,
We don't see things as they
are. We see them as we are. –
Cancer is, of course, an uncertainty,
Anaïs Nin
However, there are deeper truths we
a list of unanswerable questions:
easily overlook. Change is constant.
Can this be cured, stopped,
Friends come and go. We are born, we live, and
stalled, delayed? Can I tolerate
we die. Our time here is limited, and even our most
the treatment? Will my family survive this ordeal,
trusted beliefs are vulnerable. These truths connect
whatever the outcome?
us to deeper reality. They remind us that we have
always lived with uncertainty.
You cannot know for certain the answer to these
questions, but you can live without those answers.
A cancer diagnosis doesn't make life uncertain;
Your task is to optimize, to do your best. Your
it merely reminds us of what has always been the
responsibility is the same as it was on the day you
case.The fear that cancer provokes is, first, the
were born: to make the most of
fear of having our immense certainty
each day. People will tell you
disproved. To put it simply, the first
A cancer diagnosis doesn't
to fight, don't give up, hang in
loss is the loss of an illusion – the
make life uncertain; it merely
there; some will tell you to keep
illusion of certainty.
reminds us of what has always
a smile on your face, always be
This illusion has probably served you
been the case. Dr John Wynn
positive, be an optimist. I won't tell
well. Our illusions support our life and
you these things, because they
relationships. How could you put your
don't answer or even address the most important
head on the pillow at night without knowing that
morning will come? But part of this illusion – that
tomorrow will be just like today, that you will always
The most important questions are: Who am I?
be healthy – does not help you. It gets in the way
What am I doing here? What is my purpose? What
when the things we take for granted are threatened
meaning do I create each day?
and we are unprepared for the truth. The doctor
says, "You have cancer." And the illusion comes
Whatever you do, you are making a statement of
crashing down.
priorities and purpose. This is true if you are tucking
in your child at bedtime. It is true if you are sitting in
This news is frightening if you have no plan, no
a chemotherapy infusion suite. It is true when you
techniques or strategies, for living with uncertainty.
run a marathon, watch TV, listen to a friend. It is
You've done it all your life. But you do know how to
true when you reach out and ask for help. It is true
live in an uncertain world – you have not built your
Continued on page 8
CANCER SOCIETY OF NEW ZEALAND Te Kahui Matepukupuku o Aotearoa
CANTALK SUMMER 57 2011
Treating hot flushes
After cancer diagnosis: Cont'd from page 7
Hot flushes are recommended to be treated with
if you act from fear or from love, with certainty or
non-hormonal pharmacological medications
in breast cancer survivors. There has been
some concern that certain antidepressant
Coping with fear does not mean never being afraid.
drugs (selective serotonin reuptake inhibitors or
It means acting with integrity even when you are
SSRIs) could interfere with the CYP2D6 isozyme
afraid. It means that your fear does not make the
pathway, resulting in decreased tamoxifen
decision for you. You choose.
absorption. A multicentre, randomized cross-over
trial conducted by Dr Louise Bordeleau and her
team found that citalopram (or Effexor, a SSRI
Dr John Wynn is medical director of the division of
currently funded by Pharmac) demonstrated only
PsychoOncology at the Swedish Cancer Institute and
a weak inhibition in the pathway.
clinical professor of Psychiatry at the University of
Washington School of Medicine in Seattle, WA. This
However, venlafaxine (another SSRI) and a drug
article was originally published in Coping® with Cancer
called gabapentin - commonly used to help with
magazine, September/October 2010.
neuropathic pain and seizures - were equally
effective in reducing hot flushes without affecting
Recycled wigs and turbans
tamoxifen absorption at all. However as neither
venlafaxine nor gabapentin are yet funded
We'd like your help! We would welcome any new
in NZ for this use, Dr Richard Isaacs (www.
or second-hand wigs, turbans or scarves that are
researchreview.co.nz) suggests that citalopram
in good condition to add to our Wig and Turban
remains a reasonable first-line choice, with the
Apparel Service. This service allows us to help
other two drugs better considered as second-line
many people who unexpectedly need head-
Journal of Clinical Oncology 2010; 28(35):5147-52. http://tinyurl/22nct9q
Please contact Naena Chhima on 389 0083 or
simply drop them in at 52 Riddiford St, Newtown.
Palliative Care extends lifeA non-blinded, randomized, controlled trial
involving 151 patients who had newly diagnosed
metastatic non-small-cell lung cancer found
that those patients who received palliative care
immediately upon diagnosis had significant
improvements in both quality of life and mood.
Not only were they happier, more mobile and in
less pain but, despite many of them not opting to
have aggressive chemotherapy as their disease
progressed, lived nearly three months longer than
the group that didn't receive early palliative care
Useful website for Gynaecological
Dr Jennifer S Temel, an oncologist and lead
researcher at Massachusetts General Hospital,
Boston, said that ‘doctors and nurses traditionally
www.gynaecancersupport.org.au offers a
see palliative care as something extended to a
comprehensive overview of the many emotional
hospitalized patient in the last week of life.It
and ongoing physical issues that face many
shows that palliative care and cancer care aren't
women, their families and carers following a
mutually exclusive'.(New York Times 18/8/2010).
diagnosis of a gynaecological cancer. Much of the
Reference: New England Journal of Medicine 2010;
emotional support will be of interest to others too.
363:733-742 Aug 19 2010
CANCER SOCIETY OF NEW ZEALAND Te Kahui Matepukupuku o Aotearoa
CANTALK SUMMER 57 2011
Worrying makes holes in my head
and the useful bits keep falling out
My mind gets holes in it
And the wind blows my thoughts in disarray
The more I anxiously scramble
to keep my thoughts in order
The more my brain leaks
the goodness leached and lost
The Cancer Society
I want to mend my mind
Invites you to the…
and plug up the holes
with faith and trust and belief
SURVIVOR
conviction, passion and certainty
Then my mind can find solutions
CELEBRATIONS at Relay
my fretting thoughts would never have found
And I might even think of something
If you have had a cancer diagnosis, whether
it was recent or in the past, we invite you to join us
I hadn't thought of before
at our upcoming Relay For Life event.
Relay For Life is a remarkable and moving overnight
team event to raise funds for the Cancer Society
while joining together to:
Printed with permission from ‘Follow Yourself Home; word remedies to heal and inspire' 2007.
Celebrate and acknowledge cancer survivors
Remember loved ones lost to cancer
Fight Back against a disease that takes so much
New library dvds and cds
Lung Cancer: Understanding, Managing, Living,
Cancer Council Australia, Peter MacCallum
17 Relay For Life events have now been
Hospital, and the Australian Lung Foundation, 2009.
launched around New Zealand. From Northland
The Treatment Options in Early Prostate Cancer
to Dunedin and everywhere in-between, there's
by Professor Roger Kirby and Stephen Langley,
a Relay coming to a town near you. As it is one
Oncura UK. Good basic guide, includes interviews
of the main fundraisers for the Cancer Society,
with men who have had treatment for prostate cancer,
we are thrilled that so many people of all ages
and their doctors.
and fitness are once again banding together to
Celebrate, remember and fight back!
Guided Meditations by Stephanie Dowrick and Tony
Backhouse, Australia, 2007.
CANCER SOCIETY OF NEW ZEALAND Te Kahui Matepukupuku o Aotearoa
CANTALK SUMMER 57 2011
and causes and solutions for cancer in our
modern day lifestyle.
A typical day at the retreat would start with a
warm lemon juice, 30 minutes meditation before
breakfast. Breakfast includes porridge or muesli,
dairy-alternative milks and yoghurt, wholemeal
spelt toast, herbal teas or dandelion beverage.
The morning session may be about ‘The
Power of The Mind' and discusses ‘How to
use your unconscious mind as a healing tool
for cancer and how to be in control of your
Canlive - a nz cancer retreat
own healing journey'. It looks at the work done
by Bruce Lipton and his book ‘The Biology
What do an ex-GP now cancer patient, an ex-Publican
of Belief", where he has scientifically proved
and a Counsellor have in common? They facilitate
that the largest influence on body cells is their
Cancer Healing & Well Being Retreats under a special
environment and they can be changed given
licence from The Gawler Foundation of Australia. The
another environment. The session would be
Canlive Charitable Trust is based in Wanaka.
split with a chi gong session and morning tea.
Lunch may consist of baked potatoes with an
Dr Helen Brown was a hard-working GP
avocado dressing and salad. Then a
and mother of two, when she developed a
long break for exercise or rest.
brain tumour. Helen was given little or no
The afternoon session may be on
hope by the medical system and came to
‘Healthy Emotions', the healing impact of
realize that the system she had believed in
joy, laughter, humour, and gratitude, and
so much could only do about 25% of what
the transforming quality of forgiveness to
was required and the other 75% was up to
self and others.
her. Helen says the only place she found
There would be a meditation session in
hope was The Gawler Foundation. Not
the evening before dinner. Dinner may
false hope but a realization to make the best of what
consist of vegetable strudel with basil yoghurt
you can with the life you have. Helen is coming up a 5-
sauce followed by cheesecake with blueberries
year survivor.
and a raspberry couli.
In the evening a video would be shown called
Stew Burt and his wife Liz were very busy publicans
‘The Joy's of Stress' which teaches us to laugh
running a pub each. The Gawler Programme changed
at ourselves and let go.
their lives forever and couldn't have prepared them
better for the final outcome. It was Liz's dream to have
a Gawler type programme here in NZ.
Canlive courses in 2011 are 7 – 14 April and 29
Sept – 6 Oct. Email [email protected] for application
Liz Maluschnig MMCCA is a Counsellor, RN and
forms. Or www.canlive.org for further information.
Spiritual Director who has worked with cancer patients
for 28 years.
Ed's note: www.helpyourselfheal.co.nz - offers
information about a 12-week long Gawler programme
Canlive runs an 8-day retreat based on The Gawler
in Hawkes Bay.
Model. The Gawler Foundation sends an auditor out
each year to accredit the programme. Topics covered
include: learning how to meditate and why this form
North Island retreat:
of relaxation is included daily in a cancer patient's life,
a diet that helps the body to be a cancer unfriendly
Strive to Thrive - Health Journeys at Lake
environment, the power of the mind in the whole
Karapiro,Cambridge, with Dr Kieren Faull (a
healing process, and effective pain management
community psychologist).
techniques. It includes Doctor / Patient relationships
www.healthjourneys.co.nz or phone 0800 42 00 42
and how to get the best out of The Medical System,
or email [email protected]
CANCER SOCIETY OF NEW ZEALAND Te Kahui Matepukupuku o Aotearoa
CANTALK SUMMER 57 2011
Making the most of the appointment
At the beginning of your appointment, tell your
doctor if you have questions you wish to discuss.
Be honest with your doctor - give accurate
information about your symptoms or any new
symptoms, responses to treatment, and how
these are affecting you overall. As the doctor is
responding to your questions, take notes, or ask
the doctor or nurse to write in your patient diary
Getting the best from your
or notebook, or have your support person take
notes for you. Some people take a tape recorder
doctor's appointments
along - ask the doctor's permission before
tape recording him/her to make sure they are
During diagnosis of a cancer, treatment and on into
comfortable with the idea.
survivorship, one of the most important relationships
you will ever have is with your medical team. As with
If your doctor uses language that you don't
any relationship, good communication and trust is
understand, don't be afraid to ask to have it
essential, so knowing how to prepare for a doctor's
explained using simpler terms. Also tell your
visit in advance will help you reduce anxiety and
doctor if you have a hearing problem or English
improve the quality of your health care.
is not your first language.
Preparing for a visit to the doctor not only helps you
to get your thoughts in order, but also helps you
If your doctor suggests a new treatment or
better understand what your doctor is talking about.
medication, ask to have this explained to you in
detail, outlining the benefits and any potential
side effects. Remember you can ask for time to
Preparing for the appointment
consider before deciding on these. Most doctors
would be happy to refer you to another specialist
Take along a list of any medications you are
if you would like a second opinion.
currently taking, including any extra vitamin,
herbal, and other non-prescription medications.
Ask your doctor to keep you informed about any
List previous and current medical conditions,
including family history. Include any allergies or
new treatment options or clinical studies related
reactions to drugs, and names of other doctors
to your particular cancer. If you have used the
treating you and other hospitals/clinics you attend.
Internet to research related topics online before
Bring copies of letters.
your appointment, add related questions to your
list. Contact the Cancer Society to obtain lists of
As you think about what questions you want to ask
credible, relevant websites.
your doctor, write them down. Don't rely on your
memory - putting questions on paper in advance
Ask for advice on how you can manage your
will ensure that you don't forget anything important.
own healthcare between appointments. Find out
Use the Cancer Society booklet - Questions you
who should be your first point of contact for any
may wish to ask, and leaflet - When you have
queries, and where and how to source results of
Cancer-Questions to ask your doctor. A family
follow up tests.
member or friend can also assist you. It can be
helpful to have a family member or friend attend
Treat your health
appointments with you.
professionals as members
of your team - all working to
Leave early for your appointment, allowing time
achieve the optimal outcome
for unexpected traffic holdups and finding parking.
Take a book or magazine, crossword puzzle or
craft work with you. This will help pass the time
Margot Wilson
and keep you from getting anxious and frustrated
about long waits.
Manager, Cancer Society Marlborough
CANCER SOCIETY OF NEW ZEALAND Te Kahui Matepukupuku o Aotearoa
CANTALK SUMMER 57 2011
Library Update with Julie Holt
Dr Susan Love's Breast Book 5th ed., USA, 2010. The
Cooking with Foods That Fight Cancer by Richard
definitive guide to breast cancer, updated for 2010.
Beliveau and Denis Gingras, McClelland and Stewart,
Covers a wide range of breast health and breast cancer-
USA, 2006. Recipes to complement the popular book
related information, with a good index to guide you.
Foods to Fight Cancer. Combines a wealth of
Saving Jack: A man's struggle with breast cancer by
information with a diverse range of recipes and
Jack Willis, University of Oklahoma Press, 2008. A
candid very well-written account of a man's experience
What Can I do to Help: 75 practical ideas for family
with "a woman's disease." Jack Willis is a journalist and
and friends from cancer's frontline by Deborah
university professor who was diagnosed in 2005 with
Hutton, Short Books, UK, 2005. A great little book for
breast cancer.
family and friends of those with cancer with
Guide for Women with Secondary Breast Cancer by
contributions by both health professionals, people with
National Breast and Ovarian Cancer Centre, Australia,
cancer and families.
2010. Comprehensive guide to secondary breast cancer,
The Spare Room by Helen Garner, Australia, 2009. A
treatment and finding support with suggested lists of
beautifully written novel about tough love, friendship
questions to ask your doctor.
and caring. Nicola, friend of the narrator Helen, has
The Facts: Prostate Cancer 2nd ed., Malcolm Mason
advanced cancer. She comes to Melbourne to stay with
and Leslie Moffatt, Oxford University Press, UK, 2010.
Helen while she attends an alternative cancer treatment
A small book packed with information, includes an
excellent chapter of common questions and a good
Finding the Words: starting a conversation when
your cancer has progressed by National Breast and
Patients' Guide to Cancer of the Stomach and
Ovarian Cancer Centre, Australia, 2010. A booklet
Esophagus, Marc D Duncan, The Johns Hopkins
written to help women talk to their doctors, family and
University, USA, 2011.
friends about progression of their cancer. It outlines the
value of palliative care services in helping to relieve
Patients' Guide to Pancreatic Cancer by Nita Ahuja
symptoms and improve day-to-day life.
and JoAnn Coleman, The Johns Hopkins University,
USA, 2011.
You are the Best Medicine by Julie Aigner Clark,
HarperCollins, USA, 2010. A great resource for parents
Anatomy and Physiology Made Incredibly Visual
with breast cancer, to help explain their diagnosis to
Lippincott, Williams and Wilkins, USA, 2009. Uses
their young children in a very supportive way. This is a
hundreds of detailed and colourful photographs,
story full of love and optimism.
diagrams, charts, and other visual aids to demonstrate
the anatomy and physiology of each body system.
Harris Finds His Feet by Catherine Rayner, Good
Books, USA, 2008. A picture book for younger children.
Tell Me What to Eat Before, During and After
The story of a young hare who is introduced to his
Cancer Treatment, Career Press, USA, 2010. Excellent
abilities to bounce and run, as well as to the wider world
book combining practical advice with up-to-date
by his wise old grandfather. A lovely book about family
recommendations, on nutrition and cancer, written by a
cancer dietician.
CANCER SOCIETY OF NEW ZEALAND Te Kahui Matepukupuku o Aotearoa
CANTALK SUMMER 57 2011
What's on in our centres
Living Wel Education programme - April & Sept
Exploring Complementary Therapies with Dr Shaun Holt - 29 March
Lymphoedema Awareness education - 3 March; 2 June; 6Oct
Breast Cancer moving-on programme - 4-week course for those completing treatment and asking ‘What Now?' - March
Grief recovery course
Contact Cancer Society Wairarapa 06 378 8039 or email: [email protected]
Blenheim / Marlborough
Grief Recovery Course, starting Wed 16 March, 5.30pm - 7.30pm for 6 weeks
Living Wel Education Programme - starts Wed 27 April, 6.30pm - 8.30pm for 6 weeks - Cancer Society rooms
Grape Ride 2011 - Sat 2 April - Cancer Riders Survivors race. Riders have choice of completing either the 19km or 101 km course. Participants can be recovered or recovering cancer patients. www.graperide.co.nz
Relay For Life - 5 & 6 March. Survivors reception starts at 2pm and the first lap at 4pm. Email: [email protected] or phone 03 579 4379.
For futher information about these and other CanSupport programmes, talks and the local newsletter contact Margot Wilson 03 579 4379.
Partners and Carers Support Group - starting 8 Feb
Look Good Feel Better - 15 Feb
Relay For Life Memorial Service - 3 March
For futher information about these and other CanSupport programmes, talks, ongoing support groups for those with prostate cancer, breast cancer, lymphoedema, Lost Chord club and more, contact Linda Lucre 03 539 3662 or email: [email protected]
Relay For Life Wellington: 26 & 27 March - Frank Kitts Park starting 4pm
Wairarapa: 26 & 27 February - Queen Elizabeth Park, Masterton starting 4pm
Blenheim: 5 & 6 March - Lansdowne Park, Survivors reception starting 2pm
and Relay opening 4pm
Join the Survivor Celebrations or join a team.
CANCER SOCIETY OF NEW ZEALAND Te Kahui Matepukupuku o Aotearoa
CANTALK SUMMER 57 2011
CanSupport networking groupsJan - April 2011
Networking support groups provide the opportunity for people to discuss (in small groups) experiences and concerns with others who have cancer. All groups are facilitated, meet monthly and invite guest speakers at times.
New members please contact facilitators before attending
so correct meeting addresses can be given.
Cancer Groups for all
Kapiti CanSurvive Group
All these groups below invite support people as well
as anyone who has had an experience with any type of
4th Tuesday of each month 6.30 – 8.30pm
cancer. So come with a friend and join in.
Kapiti Rotary Room, Community Centre, Paraparaumu.
Contact: Judy Dickie 04 298 8514
2nd Wednesday of each month, 5.30 – 7.30pm.
Mareikura Support Group
Starting 9 Feb.
52 Riddiford St, Newtown.
3rd Friday of each month, 10am - 12 noon
This lively group is for young adults in their 20s & 30s.
Mary Potter Hospice, Warrimoo St, Paraparaumu.
Facilitated by Gay Dungey & Jenni Reeves
Contact: Miriama 04 902 7095 or email: miriama@
Upper Hutt Evening Support Group
2nd Wednesday of each month, 7.30 - 9pm.
Japanese Support Group
Starting 9 Feb.
Silverstream, Upper Hutt
Facilitated by Claire Laurenson and Hazel Neser
3rd Saturday of each month, 3pm - 5pm
Porirua Cancer Support Group
Contact: Takako 027 403 09812
1st Friday of each month 10am - 12 noon.
Starting 4 Feb.
Takako is a cancer survivor keen to get a support
group running for Japanese-speaking people who are
20 Ngatitoa St, Elsdon, Porirua.
coping with cancer. The group will meet in her home
Facilitated by Natalie Kini.
and she is interested to hear from more people who
Contact: Natalie 04 237 0110 or 04 237 6778
would like to join.
A linguistics professor was lecturing his class.
Hazel Neser co-ordinates all the Networking/
‘In English,' he explained,
Support Groups. Please contact her for
‘a double negative forms a positive.
any information about any group:
In some languages, such as Russian,
a double negative is still a negative.'
or email: [email protected]
‘However,' the professor continued,
‘there is no language wherein
a double positive can form a negative.'
This page is donated by:
A voice from the back of the room piped up
Freestyle Total Print Production
CANCER SOCIETY OF NEW ZEALAND Te Kahui Matepukupuku o Aotearoa
CANTALK SUMMER 57 2011
Spirited Women
1st Wednesday of each month, 12noon-2pm.
Jacinta Buchanan co-ordinates and facilitates all
Starting 2 Feb at the Cancer Society Rooms, Newtown.
the Wairarapa Networking/Support Groups. For
Bring some lunch to share.
any information about any group:
Guest Speaker: Dr Patries Herst will talk on
Contact: 06 378 8039
Nutrition and Immunity.
Facilitated by Elva Phillips & Catherine McCarthy.
Womens Support Group
Contact: Elva 04 475 7124 or Catherine 04 384 5154
3rd Wednesday of each month, 11am - 1pm
Cancer Society - 140 Dixon St, Masterton
Hutt Valley Breast Friends
Co-facilitated by Ngaire Potangaroa
1st Tuesday evening of each month, 7pm-9pm
St Mark's Church, 58 Woburn Road, Lower Hutt
Mens Support Group
Facilitated by Laurie Lawler & Catherine McCarthy.
A group for men coping with any type of cancer.
Contact: Laurie 021 837 281
Every 4th Wednesday, 12.30pm-2.30pm.
Cancer Society - 140 Dixon St, Masterton.
Co-facilitated with Brent Matthews.
Spirited Women - Kapiti,
Breast Cancer Shared Lunch
3rd Wednesday of each month, 12.30 – 2.00pm
South Wairarapa CanSupport
Kapiti Community Centre, Paraparaumu.
In partnership with Family Works
Starting 16 Feb.
Every 2nd Wednesday 1-3pm.
Bring some lunch to share.
Turrett House, 42 Fox Street, Featherston.
Co-facilitated by Robyn Burns
Contact: Judy Dickie 04 298 8514
Myeloma & Blood Cancer Support
Luncheon Meeting with speaker.
6th November, 12-2pm - 140 Dixon St, Masterton
Partners and Carers Support Group
4th Tuesday of each month, 7.30 – 9pm, at the Cancer
1st Wednesday of each month, 1-3pm
Society Rooms. The group invites speakers every second
Cancer Society - 140 Dixon St, Masterton
month and enjoys discussion, sharing experiences,
gaining of perspective and support. See page 18 for
Independent Wairarapa Support Groups
Contact: Paul Kane 021 029 88258
Wairarapa Breast Cancer Support Group
Multiple Myeloma Support
1st Monday of each month, 10am - 11.30am
Red Cross Rooms, Church St, Masterton.
Facilitated by Doff Simmonds 06 304 9748.
This warm supportive group holds informal lunches 4
Wairarapa Prostate Cancer Support Group
- 6 weekly in rotation at Kapiti, the Hutt Valley and
1st Tuesday of each month, 1.30pm-2.30pm
Wellington. All those coping with Multiple Myeloma
Lansdowne Prebyterian Church Hall, Masterton
whether they be patients or support people are invited.
Facilitated by Robert Brader 06 370 8699.
Members are also willing to talk to any newly-
diagnosed patient by phone or individual meeting.
Cancer Society Wairarapa supports these independent
Contact: Hazel Neser 04 389 8421 (Wellington) or
groups with resources and funding as required.
Audrey Swallow 04 298 3117 (Kapiti)
CANCER SOCIETY OF NEW ZEALAND Te Kahui Matepukupuku o Aotearoa
CANTALK SUMMER 57 2011
Other supportive services
CanNow - Moving Forward
Look Good . Feel Better
Leigh Renai - Coordinator
A free programme for women with cancer. Learn,
through hands-on experience, techniques to help
Information nurses offer a one-on-one programme
restore your appearance and self-image during
to promote wellbeing for women after early breast
chemotherapy and radiation treatment.
cancer. Discuss your concerns, regain direction and
Not to be missed – this is a real treat!
energy after cancer.
Contact us: 04 389 8421 or
Contact the Cancer Society 04 389 8421
With Mary Brownlow
The Silky Pil ow is a soft kidney-shaped satin
pil ow which can be worn under clothing to protect
An opportunity for cancer patients or those
your body from knocks and assist with a
close to them to express their feelings or fears
comfortable night's sleep after surgery or
through drawing, painting or working with clay.
radiotherapy. Also excel ent in providing a little
extra support under the car seatbelt when in the
Art Therapy is particularly good for children who
car. Silky Pil ows are made by women of various
have a parent with cancer. It al ows them to
Inner Wheel clubs for those who have had breast
express their fears and feelings in a very safe,
surgery or treatment. We would like to offer them
supportive way.
also to others who may like additional comfort
fol owing abdominal, chest or bowel surgery.
Fee: $25.00 waged or $10.00 if unwaged.
Free of charge.
Cal Fiona Pearson on 04 389 0053
Contact us at the Cancer Society – 04 389 8421
Bobbie-Joe Wilson
Lymphoedema Assessment &
Tuesdays between 9am-3pm
Management Clinic – Loam
Fees on a sliding scale of $15-$40
Learn how to successful y manage your
lymphoedema with expert assessment and
Relaxing, soothing massages to help both mind
and body. Subsidised by the Cancer Society.
and offered at the Cancer Society Rooms,
This is a subsidised service offered by the Cancer
52 Riddiford St, Newtown.
Society, with clinics run in Newtown, Lower Hutt
and Kapiti. A medical referral is required – contact
Phone the Cancer Society on 04 389 8421
your GP, surgeon or cancer care team. Cost:
to make an appointment
Contact us at the Cancer Society – 04 389 8421
CANCER SOCIETY OF NEW ZEALAND Te Kahui Matepukupuku o Aotearoa
CANTALK SUMMER 57 2011
CanSupport programme
have received treatment anytime in the last 3 years.
Also open to all those who are supporting people
What does it do?
with cancer including those from a distance.
It offers a wide range of exercise programmes,
workshops and educative sessions which aim to assist
people to be supported both emotionally and socially in
Most sessions are FREE but costs do apply to
their journey with cancer.
some. You do need to enrol in all programmes as
Our programmes are intended to be in addition to, and
dates and venues may change. All classes have a
supportive of, conventional medical treatments.
minimum and maximum size.
To enrol: Contact Virginia Lee on 04 389 8421 or
email: [email protected] unless an
Anyone who is currently in treatment or those who
alternative contact is given.
Living Well - education
Partners and Carers Count Too
Workshop - with Fiona Pearson &
Virginia Lee
Our Living Well programmes are for anyone coping
Date: Starting Tuesday 22 March for 4 weeks
with cancer or survivorship. The programmes are
Time: 4.30pm - 6.30pm
useful to those who have finished treatment as well
Venue: 52 Riddiford St, Newtown
as those who are still coping with it. Support people
To enrol: Contact Virginia 389 8421
and/or friends are warmly invited to attend also.
Over the 6 weeks, topics such as: understanding
what cancer is, nutrition, coping with emotions and
When cancer strikes it
uncertainty, relaxation skills, communicating with
affects the entire family
your health care team and issues around support
- not just the person with
are all discussed. These programmes are offered
the diagnosis. It isn't easy
throughout the year in different locations.
being a support person,
and this workshop will
explore issues that face
Living Well - Wellington with Virginia Lee and
partners, family members,
Hazel Neser
friends and carers. It will involve discussion
Date: Starting Tuesday 8 Feb for 6 weeks,
and offers both practical coping strategies and
Time: 5.30pm-7.30pm
emotional support.
Venue: 52 Riddiford St, Newtown
To enrol: Contact Virginia or Hazel 389 8421
Living Well - Kapiti with Judy Dickie & Sue
Cancer Focus Talks
Date: Starting Monday 14 March for 6 weeks
Time: 6.30pm - 8.30pm
Optimizing treatment outcomes - who, when
Venue: Kapiti Community Centre, Paraparaumu
and why - with Dr Ruth Pettengell
To enrol: Contact Judy Dickie 04 298 8514
Date: Friday 1 April
Living Well - Plimmerton with Laurie Lawler &
Time: 1pm - 3pm
Rita Klus
Venue: Kelso Room, 52 Riddiford St, Newtown
Date: Starting Monday 4 April for 6 weeks
To enrol: Contact Virginia or Janet 389 8421
Time: 4.30pm - 6.30pm
Venue: St Barnabas, The Esplanade, Mana
continued on page 18
To enrol: Contact Virginia 389 8421
CANCER SOCIETY OF NEW ZEALAND Te Kahui Matepukupuku o Aotearoa
CANTALK SUMMER 57 2011
Cancer Focus Talk - continued from page 17
Date: Tuesday 22 March, 7.30pm - 9.30pm
Dr Ruth Pettengell is a senior lecturer in
Guest Speaker: Assoc Professor David Lamb
Haematology and an honorary oncology consultant
Topic: Prostate screening.
at St Georges Hospital, University of London,
and we are delighted that she will be visiting NZ
Prof David Lamb is a consultant radiation
at the invitation of Roche to deliver a series of
oncologist at the Wellington Blood and Cancer
presentations to NZ Health professionals and
Centre and in addition to many other research
patients. Although her specialty is lymphoma and
activities has had a leadership role in two large
other blood cancers, her talk will be of interest to
randomized trials investigating new treatments
anyone going through cancer treatment. So don't
for prostate cancer. This presentation will focus
miss out hearing this high-calibre speaker.
on the latest information available from screening
trials, and how this data will lead to, or has already
resulted in, changes to official recommendations
Eating for health
regarding PSA testing of NZ men.
- with Barbara Ryan
moving you to better health with the Lebed Method
Date: Thursday 17 March - Wellington
Time: 7pm -9pm
Saturdays, 9.15am - 10am, St John's Church Hall
Venue: 52 Riddiford St, Newtown
To enrol: Contact Virginia Lee - 389 8421
Mondays, 6pm-7pm, 52 Riddiford St, Newtown
Thursdays, 10.00-11.30am, DanzPort,
Upper Hutt
Date: Friday 18 March - Kapiti
Costs: (Negotiable on individual basis)
Time: 11am - 1pm
$40.00 for 8 weeks. Free trial lesson offered
Venue: Kapiti Community Centre, Paraparaumu
To enrol: Contact Judy Dickie 04 298 8514
These weekly classes offer a gentle way of
exercising that is ideal for those stil in treatment
Barbara Ryan is a dietician in Blenheim who is
and coping with fatigue. The exercises are
well used to presenting in the Marlborough Living
specifical y designed to work the whole body and
Well programmes. She will lead a interesting and
concentrate on opening the lymphatic drainage
informative discussion around healthy eating,
routes to move stagnant fluid.
understanding food labelling and helpful nutritional
They comprise a number of enjoyable, yet slow and
tips and is happy to answer all your questions
easy movements that are done to music. Open to
around nutrition.
anyone recovering from cancer surgery, cancer-
related fatigue or lymphoedema.
Enrolment esssential:
Prostate Focus Talks
Contact: Di Graham 04 934 3083 (Johnsonvil e)
PALS Support Group invites all those interested to
Naena Chhima 04 389 8421 (Wgtn)
the following talks at the Cancer Society:
Kathyrn Clark 04 526 7370 (Upper Hutt)
Date: Tuesday 22 Feb, 7.30pm - 9.30pm
Guest Speakers: Ian and Doreen Morrison
Topic: Prostate Cancer - a survivor's tale
Ian Morrison is particularly interested in ensuring
men understand the need for early detection
based on his own experience with diagnosis and
treatment. All those interested in knowing how
prostate cancer is diagnosed and treated from a
patient's perspective are urged to attend. His wife
will also talk about the issues a partner faces.
CANCER SOCIETY OF NEW ZEALAND Te Kahui Matepukupuku o Aotearoa
CANTALK SUMMER 57 2011
Please add me to the CanTalk Newsletter mailing list Please remove me from the CanTalk Newsletter mailing list I have some questions/would like some more information - (supply daytime phone number or contact) I would like to receive my CanTalk Newsletter by email.
Please tick one of the following options Patient
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Any comments on this issue:
Send to Cancer Society - Wellington Division, PO Box 7125, Wellington 6242 ;
Visit 52 Riddiford Street, Newtown, Wellington ,phone 04 389 8421 or email Sue Corkill - [email protected]
Newsletters with local content are available in Nelson, Wairarapa and Blenheim
Please contact your local Cancer Society office.
Nelson: 03 539 3662
Blenheim: 03 579 4379
Wairarapa: 06 378 8039
For Cancer Information and Support phone 0800 CANCER (226 237)
or go to www.cancersoc.org.nz
Source: https://wellington.cancernz.org.nz/assets/Wellington/CanTalk-Second-and-final-version/CanTalk-57-Summer-2011.pdf
"MAY I BORROW YOUR FILTER?"EXCHANGING FILTERS TO COMBAT SPAMIN A COMMUNITY Anurag Garg, Roberto Battiti, Roberto Cascella Technical Report # DIT-05-089 "May I borrow Your Filter?" Exchanging Filters to Combat Spam in a Anurag Garg Roberto Battiti Roberto G. Cascella Dipartimento di Informatica e Telecomunicazioni, Universit a di Trento, Via Sommarive 14, 38050 Povo (TN), Italy.
BYPASSING THE GATEKEEPERS: Selling Prescription Drugs Directly to Consumers Manuel Vallée ABSTRACT: Prior to 1989 prescription drug manufacturers rarely used consumer advertising, spending less than $5 million between 1985 and 1988. The manufacturers' reluctance was largely due to physicians, which bitterly opposed their use of consumer advertising. However, by 1996, a mere seven years later, the situation had reversed itself, as drug manufacturers spent over $790 million on the marketing, despite continued physician opposition. Over the course of those seven years physicians lost their influence vis-à-vis consumer advertising, and explaining why is the central goal of this paper. Towards that end I address four questions: (1) Why were physicians opposed to consumer advertising?; (2) Why did this opposition influence drug manufacturers prior to 1989?; (3) Why did the opposition cease to deter the drug manufacturers in the 1990's?; (4) How did drug manufacturers work to overcome physician opposition? In the end I will argue that physician influence was diminished by two factors: 1) the Managed Care revolution circumscribed physician prescribing authority, which, in turn, weakened their influence over the drug industry, and 2) drug manufacturers studied physician opposition, which enabled them to deploy the ads in a way that was less likely to provoke physicians. Moreover, this work will contribute to the market sociology literature.